Melbourne International Jazz Festival
Taking a modernist approach we created a bold typographic mark and a key graphic device. The device is representative of spiraling complex sound – at times fractured, multi-dimensional and layered. The device was created with flexibility in mind and rolled out to unify the myriad of artist imagery. In creating the key photography for the program cover, we looked to classic jazz sleeves and staged a live gig to capture the experience
Loving the circle graphic around the images, reminds me a lot of BBC Radio 1, which isn’t a bad thing, it fits in with the whole music sound. The images arent the typical blues that you think when it’s with jazz, it’s fun, exciting, having a good time.
Colours aren’t in your face, it’s a nice pastel pallet. Also I like the examples of it being put across a range of media and not just a poster, website, logo etc. You see it across billboards, newspapers to the tickets and badge pass.
Overall a great brand and a studio to keep an eye one.